【アマゾンジャパン合同会社】Marketing Manager, Auto Software (Smart Vehicles)
仕事内容
説明
Amazon Smart Vehicles is seeking an experienced Sr. Marketing Manager to spearhead our Asian B2B marketing strategies and coordinate the same with global automotive partners. This strategic role calls for an adept marketing leader with a passion for crafting and steering marketing initiatives that resonate with the automotive industry, particularly in promoting our innovative voice assistant technology. This position offers an opportunity to leverage creative marketing skills and passion for automotive with one of the world's leading technology companies, while experiencing the excitement, innovation and dynamic growth of voice technology. A successful candidate will be expected to think and act both strategically and tactically, be a self-starter, comfortable with ambiguity and a passionate marketing leader who has a track record of delivering and measuring superior results.
Amazon's Return To Office Policy is 3 days a week in the office, 2 days remote.
Key job responsibilities
- Develop and execute a comprehensive B2B marketing strategy for Amazon Smart Vehicles in the Asian market, which clearly articulates the value proposition and benefits of Amazon Smart Vehicles products to B2B audiences.
- Establish strong and mutually beneficial partnerships with OEMs, driving collaborative marketing efforts that showcase the value of integrating Amazon Smart Vehicles' solutions.
- Work closely with cross-functional internal stakeholders, including product management, business development, and PR teams, to align marketing and communication strategies with broader business objectives.
- Lead B2B revenue generation initiatives through targeted marketing campaigns, strategic partnerships, and direct marketing efforts.
- Track and analyze market trends, customer needs, and the competitive landscape to inform marketing strategies and product developments.
- Manage B2B marketing budgets and resources, ensuring effective allocation in line with strategic priorities and ROI targets.
- Determine the optimal channel mix, including internal and external events, thought leadership initiatives, and public speaking engagements to achieve marketing targets.
- Take a leadership role in event marketing, conceptualizing and executing industry events that enhance brand visibility and product understanding among key stakeholders.
A day in the life
You will be working with product and field teams, marketing and PR teams both internally and externally with OEM partners. You will be balancing Amazon Leadership Principles on a regular basis bridging the space between the automotive industry and the Amazon world. You will be dealing with ambiguity around pre-launch products and find ways to market despite feature changes. You will ideate creative ways to market, steer agencies, influence stakeholders, take ownership of campaign implementation, analyze results, and iterate based on the learnings. You base your strategies on a fair level of knowledge about branding, social media and event marketing knowledge, and leverage your advanced project management skills, excellent verbal and written communication skills, ability to adapt to new scenarios to deliver high quality results.
About the team
At Amazon, we believe that voice is the simplest, most natural way to interact with devices, and we have a mission to make Alexa, our cloud-based voice service, available everywhere. Amazon Smart Vehicles is focused on bringing Alexa into the vehicle to help enrich and simplify customers' drives and keep them entertained. In addition to building Amazon Alexa into the vehicle, we are making it possible for automakers to use the Alexa tech stack to bring their own branded custom assistant solution to the vehicle.
応募資格(必須経験など)
基本条件
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Prior experience in driving execution of large-scale project plans with multiple teams
歓迎条件
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Bachelor's degree in management, business administration, economics, engineering, marketing.
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)