【日本コカ・コーラ株式会社】Sr. Sustainability Public Relations and Communication Manager
仕事内容
Position Overview:
The Senior Sustainability Public Relations and Communication Manager is responsible for strategically communicating the company's sustainability initiatives including Water, World Without Waste, Climate, Agriculture, Sugar Reduction, and Diversity, Equity & Inclusion (DE&I) to both external and internal audiences. This role aims to elevate the company's reputation as a leader in sustainability through effective public relations activities and building trust with stakeholders.
Focus, Scope, & Impact:
Formulate sustainability-related public relations strategies and create media plans to effectively convey the company's vision and goals.
Create compelling narratives and content across various channels, including press releases, website, social media, to effectively convey our sustainability efforts.
Monitor and analyze media coverage and industry trends related to sustainability. Leverage insights to refine communication strategies and enhance effectiveness.
Serve as the primary point of contact for media inquiries related to sustainability topics; cultivate and maintain relationships with key media contacts to facilitate positive coverage.
Plan and execute sustainability-focused events, webinars, and speaking engagements to engage stakeholders and raise awareness.
Manage and direct public relations agencies and other external partners to ensure media objectives are met. Coordinate press conferences, media events, and prepare related materials such as press releases, articles and social media content.
Support the Strategic Marketing Communications Director in executing communication plans and collaborating on integrated marketing initiatives.
Stay up-to-date on industry trends and best practices in sustainability communications and incorporate them into the company's communication strategies to maintain competitiveness and relevance.
Promote engagement with internal stakeholders, including associates and leadership, to increase awareness and support for sustainability initiatives, driving company-wide participation. Act as an ambassador for sustainability.
応募資格(必須経験など)
Experience
Minimum of 10 years of experience in communication, media relations, public relations, or community engagement, preferably with a focus on sustainability.
Proven ability to create a wide range of communications materials (e.g., speeches, brochures, reports, news releases, strategic plans, video, and photography) for diverse audiences.
Strong network of media contacts and extensive experience in media relations.
Experience in managing social media and other digital communication channels.
Strong project management skills with the ability to manage multiple projects simultaneously.
Excellent written and verbal communication skills in English and Japanese, with the ability to serve as a company spokesperson.
Ability to work collaboratively with cross-functional teams and influence without authority.
Passion for sustainability and environmental issues.
Candidate Profile
Successful candidates will embody a strong sense of leadership, demonstrating the ability to inspire and motivate teams towards achieving excellence.
At Coca-Cola, we value leaders who are not only adept at steering projects and driving results but are also skilled in fostering a collaborative and inclusive environment.
A growth mindset is integral to our culture, and we seek individuals who embrace challenges, learn from feedback, and display a continuous desire for development and innovation.
Applicants should be committed to personal and professional growth, as well as to the expansion and progress of our esteemed company.
Skills:
Social Media; Press Releases; Influencing; Speech Writing; Community Outreach; Media Relations; Digital Content; Public Relations (PR); Agency Relationships; Search Engine Optimization (SEO); Data Analytics; Communications Strategy; Digital Communications; Sustainability Communications; Business Communications; Strategic Communication Planning