【日本コカ・コーラ株式会社】Senior Manager, Product Lead, Data & Analytics – Japan & Korea
仕事内容
【What You'll Do for Us】
Writing short and/or long-term business/brand plans, identifying business objectives, strategies, key initiatives and performance measurements.
Developing marketing plans which support strategic initiatives to deliver annual business plan.
Developing and communicating written briefs for use by agencies and directing their work activities.
Assessing consumer opportunities that are currently untapped by leveraging consumer research and in-market performance.
Assisting in developing portfolio strategies across brands/categories.
Providing on-going business analysis to identify and prioritize brand-building opportunities.
Developing annual brand business reviews, as well as growth platforms and brand roles.
Recommending brand budgets and investment allocation.
Building a clearly defined positioning for new offerings, new categories entrants/brands.
Leading alignment on the brand initiatives with key functions and bottler marketing, sales and technical teams.
Project development in conjunction with functions, such as Operating Unit management, Market Managers and bottling system partners.
Presentations of business results for marketing manager, regional manager and divisions.
Recommendation and analysis of trends and key initiatives to the management team and bottlers that will drive brand growth.
応募資格(必須経験など)
Experience
Minimum 5 years+ experience in the data analysis heavy environment such as data analysis, strategy consulting, finance, or associated field.
Experience in driving incremental business value by leveraging different analytics technique.
Knowledge of Business Intelligence tools such as Power BI, Tableau, Looker is preferred.
Knowledge of machine learning and AI and proficiency in SQL, Python is preferred.
Aptitude for communicating insights and collaborating across teams/organizations.
Fluency in both Japanese and English.