【日本コカ・コーラ株式会社】Senior Manager, Packaging Design and Branding Expert
仕事内容
What You'll Do for Us:
Lead creative excellence beyond charter briefs, serving as the single point of contact between creative strategy and brand teams.
Provide strategic support across brands, owning the refreshed brand narratives to be captured in global brand books.
Collaborating with the Category teams to define opportunities for brand growth and together build plans to translate those opportunities into creative strategies.
Developing the creative strategy and development cross marketing sub-functions (including but not limited to E2E, Design, Consumer & Shopper Engagement, Digital, Media)
Develop engaging creative briefs and lead agency partners in the creative process, identifying innovative ways for consumers to engage with our brands.
Managing the development of the storytelling of the brand, ensuring consistency through various forms of content amplified at multiple connection points.
Push internal and agency partners for digitals first experiences that continue taking our brand in the leading-edge experiences.
Amplifying the Global Core Creative Ideas for Global and regional projects into contemporary communications, that unlock future brand growth and excite consumers to build Brand Love ( i.e. Equity) and Brand Value (Transactions, Weekly+ Consumers, Baskets etc)
Working with counterparts in other OUs to help develop and execute cohesive brand/category Creative Strategy
応募資格(必須経験など)
Qualifications & Requirements:
Bachelor’s degree and 5+ years creative content/marketing experience.
Deep consumer understanding, cultural trends, current and future business needs and experience in leading regional and global teams.
Demonstrate ability to develop full creative strategy and execution plans.
Experience in content development and production.
Ability to lead communication strategy and influence and orchestrate cross-functional teams.
Passionate and connected worldwide entertainment and culture.
Proven ability to work in a network and collaborate across disciplines/countries.
Ability to lead, inspire and develop large teams.
Preferred creative or planning experience with world-class creative agencies and brands.
Prior CPG experience preferred.