【Google】Research Manager, Brand and Consumer Research
仕事内容
Responsibilities
Complete studies that are integrated into an overarching project or program.
Design and conduct a mix of tactical and strategic research or analytics across all stages of the go-to-market life cycle.
Execute qualitative or quantitative research or implement measurement for projects and programs, demonstrating effective problem framing and appropriate research method selection with moderate to minimal supervision, seeking and integrating feedback from executive peers.
Prioritize, plan, balance, manage and execute work, make progress, and make decisions that improve quality or consistency of the research.
Identify the most appropriate methods to conduct new research or analysis (e.g., determine when to rely on secondary research versus when to conduct new research) and deliver high quality insights that have a positive impact on user and business needs.
応募資格(必須経験など)
Minimum qualifications:
Bachelor's degree or equivalent practical experience.
3 years of experience designing, scoping, executing, and delivering research and analysis projects.
Experience in market research design, consumer research/insights, data analysis, SPSS, or marketing strategy.
Ability to communicate in English and Japanese fluently as this role requires external and internal-facing engagement in English and Japanese.
Preferred qualifications:
Master's degree or PhD in Business, Marketing, Psychology or Strategy, or a related field.
Experience in scripting (e.g., SQL, R, Python, SPSS, SAS, etc.).
Knowledge of research methodologies, principles, tools, analysis, measurement, problem framing techniques.
Ability to distill and communicate analyses effectively via high impact and actionable reporting and presenting.
Ability to understand user needs, constraints, measurement, generate insights and actionable recommendations.
Excellent project management, stakeholder management, and communication skills, with the ability to analyze data and draw business conclusions and recommendations.