【日本コカ・コーラ株式会社】Senior Manager, SMDD Channel & Shopper Marketing
仕事内容
What You’ll Do for Us
Lead overall development and implementation of shopper/channel marketing strategies and activation programs, with special focus on the growing Drugstore channel and hydration categories:
Conduct opportunity assessment for respective channels & shoppers together with strategy/insights teams. Define key opportunities within Need Pillars and consumption occasions. Jointly develop/align target and measurement process.
Develop LRP & ABP strategy & plan for Drugstore channel.
Develop holistic strategy and activation program, including shopper-based communication creative contents, effective messaging by touchpoint, clear instore Picture of Success, relevant shopper promotion/activation programs, and end-to-end shopper connection plan including proximity/retail digital media which will be key in this channel.
Take leadership and ownership in developing the above cross-functionally together with marketing and SMDD channel team members as well as managing agency and suppliers.
Lead conversation with Bottlers and reach alignment on target and execution plan.
Seek out and leverage internal tools and resources to accelerate shopper activation. Proactively connect with Global CCL community as well as domestic industry experts.
Ownership in leading this important topic in LRP and ABP process. Develop and conduct presentations to top management of both TCCC and Bottling Partners.
応募資格(必須経験など)
Qualification & Requirements
Minimum Required: Bachelor’s degree in Marketing/Business or equivalent education. MBA preferred.
5+ years of marketing/brand experience in the field of fast-moving consumer goods (FMCG)
Experience in commercial and/or customer leadership including customer facing and key accounts
Advanced Strategic Thinking & Application (Immediate & Long Term)
Ability to recognize, understand, and interpret consumer/shopper behavior, brand strategies, channel needs while turning this knowledge into actionable initiatives and results
Demonstrated personal leadership skills and influencing ability
Effective oral and written communication skills with the ability to create persuasive selling stories.
Solid Project Management, influencing & communication skills are required
Must possess the ability to deliver projects in a complex matrix organization (multi-market & functions)
Experience with digital marketing, social media, promotional events, and marketing campaigns
Knowledge of bottlers operations, consumer/shopper/trade insights (preferred)
Working knowledge of media and agency management (preferred)
Fluent in English (business: reading, writing and basic conversations, making presentations)