【日本コカ・コーラ株式会社】Director, Corporate Communications
仕事内容
What You'll Do for Us:
Challenge the business to enhance the reputation of the company and our brands, balancing the debate on a continuous basis.
In collaboration with the Content and Creative Manager, develop and deliver a channel and content strategy to reach internal and selected external audiences including but not limited to Townhalls, Yammer, direct mails, external events, and LinkedIn using leaders’ voices.
Measure and apply analytics to ensure content optimization, monitor engagement.
Develop and implement issues management strategies and communications plans on a wide range of topics.
Build strong relationships with local market leads to support them in managing day-to-day reactive and reputational issues.
Work with the global team, bottlers, and other operating units to align and collaborate on high profile issues management.
Engage with industry bodies and trade association to achieve balanced media coverage and address industry-wide issues.
Mitigate risk from our proactive campaigns and plans, working with the rest of the central PACS team.
Collaborate with teams and leaders from across the business and system to ensure accuracy and consistency of messaging.
応募資格(必須経験など)
Qualifications & Requirements:
University Degree (Master) or equivalent experience in Communications, Marketing, or a related field.
5+ years of relevant experience in Communications, Public Affairs or Journalism.
Experience managing a busy press office, handling journalist enquiries and drafting media responses.
Proven track record in developing and delivering communication campaigns.
Experience working across corporate communications for consumer-facing brands.
Experience of managing issues and crises and advising businesses on response.
Experience of briefing senior level executives ahead of media opportunities.
Excellent strategic thinking.
Excellent written and verbal communications skills in English.