【日本マイクロソフト株式会社】Consumer Channel & Partner Marketing Gaming, Japan
仕事内容
Responsibilities
Marketing Planning & Measurement
Drive partner planning and investment strategy leading to Partner Marketing Plans to maximize reach and effectiveness across our retail and distribution partners.
Localize global strategy and optimise for Japan partners to drive adoption and usage of global tools, programs and playbooks.
Assess partner capabilities to maximize opportunities and create joint value.
Activate partner marketing principles to co-create targeted marketing campaigns with partners to support our lines of business, establishing clear KPIs and marketing value.
Conducts analyses to measure success metrics of products/projects (e.g., return on investment [ROI], return on spend).
Coordinate with International Gaming marketing teams across the organization to ensure effectiveness in thru the line planning.
Omnichannel Strategy
Influence conversion in-store and online through seamless and connected shopper journeys.
Land best-in-class product launches, key seasonal initiatives and sustain marketing.
Develop co-marketing opportunities and plans with retail, distribtuor and telco and partners.
Collect and identify test and learn opportunities for consideration worldwide.
Activate ecommerce sales motions through digital marketing excellence, mobile-first executions and social commerce.
応募資格(必須経験など)
Required/Minimum Qualifications (RQs/MQs)
Bachelor's degree in Business, Marketing
6+ years' digital, retail, channel marketing, marketing, category experience, retail sales
Strong level of Japanese and English
Preferred Experience
3+ years of Gaming industry experience preferably in the retail space with experience managing multiple product categories and a complex sales motion.
Passion for Gaming, and for acting as a cultural ambassador for Gaming, making deep connections with fans and gaming communities across the region.
Direct experience interfacing with partners
Understand the omnichannel buying journey, well-versed in sales channels, commerce platforms.
Track record of marketing execution excellence and ROI through planning, operations-savvy, creative execution, readiness and analytics/insights.