【JPモルガン証券】Asset Management Marketing, Vice President
仕事内容
Job Summary:
The Japan Asset Management Marketing team is a part of Global Marketing. Within the local organization, you and the team will provide all the marketing activities to Asset Management including the Funds business, the Institutional business and corporate branding. In addition to the Marketing function, the team is also responsible for Public Relations.
Job Responsibilities:
You will develop and execute marketing strategy to drive business growth
You will build brand and product awareness in the local market, aligning closely with global brand positioning, across all key target audiences.
You will contribute to strategic marketing priorities to achieve greater efficiency and effectiveness through leverage, process streamlining, optimization and/or innovations
You will lead, plan, manage and execute marketing campaigns covering events, offline and digital channels that contribute to marketing objectives and are aligned with our brand proposition
You and your team will develop and execute the marketing strategy in alignment with local business priorities through a variety of tactics to drive client acquisition and retention, that will include :
Marketing campaign development and execution - increase awareness, engagement, drive consideration, acquisition and retention of products and services to new and existing clients
Promote our intellectual capitals including our thought leadership, investment capabilities and product solutions
Digital marketing including website optimisation, online advertising, SEM and SEO
Conduct research and competitive analysis to understand client insights and identify relevant actions to improve marketing performance
You will collaborate with different teams within Marketing, Business and other functions to integrate global/regional objectives with local priorities, and serve as a major point of accountability for a diverse range of global/regional project delivery
You will need to comply with all internal and external requirements to ensure the business is in line with changing regulations and evolving guideline
応募資格(必須経験など)
Required qualifications, competencies and skills:
Bachelor degree or higher in economics, marketing or equivalent preferred with min 8-years’ relevant experience and success as a marketer in the industry
A proven track record in marketing skills across strategies and channels
Good understanding of the investment or the mutual funds industry
Specific equity, fixed income, alternatives, or multi-asset marketing experience helpful
Effective verbal and written communication skills in English, as well as visual/presentation, and interpersonal communication skills
Strong quantitative approach balanced with client insight mindset
Ability to think strategically while strong in execution and dealing with details
Proven good business acumen and results orientation
Appreciation for the global organization and the regional synergy; Ability to interact, influence and communicate effectively with all levels of the organization and across Lines of Businesses
Experience with managing multiple languages and cultures helpful