【日本アイ・ビー・エム】Ecosystem Marketing Manager
仕事内容
Introduction
At IBM, work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, lets talk.
Your Role and Responsibilities
The Ecosystem Marketing Manager orchestrates how we make the IBM value real for our partners based on where they are, what they want to achieve, and what we have available to help them do it. They own the creation and activation of the Partner experience across all touch points.
The most successful marketer in this role is constantly asking “How do we know we’re compelling the next best action for each partner?”, growing partner satisfaction alongside IBM’s revenue. Answering that question means focusing on:
• Partners : Deeply understanding what current and potential partners want to do – and more importantly why – to help shape the experience and inform the offering, incentive, benefit and competency strategies we design and deliver.
• The journey : Owning the end-to-end journey and activating and nurturing it through the Program – orchestrating it digitally, in-person at events and through the myriad direct IBM touch points.
• The impact : Sharing accountability for the business results to ensure IBM is delivering experiences that cultivate the relationships that drive mutual growth.
Your Role and Responsibilities:
The Ecosystem Marketing Manager at Japan owns the translation of the Ecosystem Sell strategy into a tangible engagement strategy that drives demand through IBM’s Business Partners.
• Leading the Demand Engine program at Japan and become the Japan lead for Distributor marketing
• Guiding EMMs across the markets to align distributor marketing with business priorities in each of the markets
• Identifying the need of business, partner landscape and accordingly deploying Distributor muscle power to address the needs
• Sustain Infrastructure business and bring in growth for SW business by leveraging Distributors for brand campaigns and aligned partner recruitment
• Data driven approach to identify the gaps and accordingly build actions for Distributor route
• Build relationship with key distributors in each of the market and become trusted advisor to drive Growth for IBM business
• Identifying different requirements by portfolio, segment, and Geo
• Expanding the marketing synergy with and through distributors
応募資格(必須経験など)
Required Technical and Professional Expertise
• Excellent communication skills, both written and verbal – both English (business level) and Japanese (native level)
• 10+ experience in senior marketing roles
• Direct experience working with an IBM business partner
• Prior experience in running co-marketing programs
• Teamwork at highest levels. Achieving results from widespread teams, while not being the direct supervisor
• Ability to showcase IBM’s value proposition and provide compelling reasons to Distributors to strengthen the working relationship with IBM
• Strong ability to communicate and collaborate across functions and geographies
• Strong problem-solving skills and attention to detail
• Client / Partner centric attitude
• Ability to anticipate, create and define innovative and visionary concepts in strategic environment
• Disciplined and able to juggle with multiple projects at the same time
• Understanding of the IT and ecosystem landscape in the country and region
Preferred Technical and Professional Expertise
• Experience working for a multi-national IT company
• Creative problem-solving skills
• Entrepreneurial by nature
• Charismatic and personable