【アマゾンジャパン合同会社】Head of Marketing, Japan, Amazon Flex
仕事内容
Key job responsibilities
- Use data to rigorously assess channel effectiveness, prioritize marketing tactics based on business requirements, and develop an effective marketing mix to achieve application and hiring goals
- Collaborate with Driver Sciences to provide insight on the value of different audience groups, and how we can prioritize our investment in specific areas to fast track growth
- Develop the website to elevate product and propositions effectively
- Build a profitable model for broad reach, upper funnel marketing, including the team and capabilities to achieve this
- Design and execute a disciplined investment program working based on driver insights to utilize marketing science including well-structured controlled experiments, attribution and econometric modelling
- Create and deliver best in class tracking and measurement and reporting to provide confidence, transparency, and executive investment governance
- Lead the planning, procurement, configuration, management, and deployment of new technical capabilities, and for their use as accelerators to deliver incremental marketing impact
- Establishing an ‘always on’ testing plan for broad reach activity considering the role of audiences, channels, messaging
- Develop metrics and measurements to determine campaign effectiveness, including partnering with technical teams to implement performance measurement automation, attribution and channel optimization
- Ensure a best-in-class on-boarding experience matching delivery partner and station needs, reducing the dwell time of candidates and improving the conversion of candidates through the on-boarding lifecycle
- Design and execute a governance and performance rhythm across Marketing which is data led
応募資格(必須経験など)
BASIC QUALIFICATIONS
- Bachelor’s degree or equivalent experience
- Business level of English (written, verbal)
- 10+ years of experience in Growth Marketing or Marketing Operations
- 8+ years experience in a people manager role
- Advanced Microsoft Excel (such as pivot tables, macros, index/match, look-ups, SQL, etc.)
- Experience with marketing automation tools (Marketo & Adobe Analytics preferred) and online analytics packages
PREFERRED QUALIFICATIONS
- MBA
- Business level of Japanese (written, verbal)
- Deep experience in a range of marketing channels, can develop and deliver an omni channel strategy which will have a business impact
- Highly analytical and confident with numbers both in analyzing the performance of discreet activity, but also identifying longer-term trends, drive decisions and problem-solve
- Effective financial management of budgets and budgeted targets
- A career path that demonstrates increasing levels of responsibility and proven success delivering measurable marketing results
- Strong execution skills, including simplifying tasks, developing plans, establishing owners and timelines, and status reporting
- Excellent written and verbal communication skills (decision narratives, investment proposal and/or PRFAQ experience a plus)
- Strong team player and leader with the ability to influence, work cross functionally, build relationships with key stakeholders and thrive highly collaborative fast paced environment
- Comfortable with ambiguity; able to establish marketing direction and set vision across the entire organization
- Extremely well organized and detail oriented
- Deadline driven
- Excited about working in a diverse group and contributing to an inclusive culture